About Me
Past Experiences
Led product design and strategy at Rio from the ground up — designing the app, website, credit card, and design system, while driving 250K+ downloads, ₹10Cr+ in monthly card transactions, and cross-functional launches with partners like NPCI, Yes Bank, and Juspay.
Redesigned Meesho’s shopping and checkout experiences — driving 3% lift in conversions, 63.5% drop in cancellations, $40M+ GMV growth, and 68% boost in festive sales through initiatives like Daily Deals, fraud prevention flows, and Price Slashing.
Led accessibility transformation to WCAG AA across web and mobile via a redesigned design system, and drove 83% app adoption growth through a strategic communication revamp for the rental experience.
Led a 5-member design team to build enterprise software and a design system for Ciena Blueplanet, improved accessibility platform-wide, and enhanced VMware Partner Connect efficiency by reducing task time by ~10 minutes.