About Me
I’m a Senior UX Designer with a foundation in HCI from IDC, IIT Bombay, working at the intersection of complex systems, clarity, and craft.
Currently at JP Morgan, I lead end-to-end design for a B2B private-markets platform, shaping KPI systems, core workflows, and accessibility standards.
Previously, as the founding designer at Rio Money, I built the product from the ground up, and at Meesho, I designed growth-critical experiences across Offers, Checkout, and Loyalty, with earlier work spanning mobility and enterprise platforms at SIXT and Brillio.
Outside of work, I’m into photography, motorcycles, anime, and behavioral psychology books.
Experience
Led product design and execution for Aumni end-to-end — shaping KPI systems and core workflows for a complex B2B private-markets platform, influencing product direction through craft and clarity, and ensuring steady, high-quality delivery.
Led product design and strategy at Rio from the ground up — designing the app, website, credit card, and design system, while driving 250K+ downloads, ₹10Cr+ in monthly card transactions, and cross-functional launches with partners like NPCI, Yes Bank, and Juspay.
Redesigned Meesho’s shopping and checkout experiences — driving 3% lift in conversions, 63.5% drop in cancellations, $40M+ GMV growth, and 68% boost in festive sales through initiatives like Daily Deals, fraud prevention flows, and Price Slashing.
Led accessibility transformation to WCAG AA across web and mobile via a redesigned design system, and drove 83% app adoption growth through a strategic communication revamp for the rental experience.
Led a 5-member design team to build enterprise software and a design system for Ciena Blueplanet, improved accessibility platform-wide, and enhanced VMware Partner Connect efficiency by reducing task time by ~10 minutes.